Amendment Notification Regarding The Children’s Online Privacy Protection Rule The Children’s Online Privacy Protection Act (“COPPA”) was enacted by the federal legislature in 1998 to help protect the privacy of young children’s information, and the Children’s Online Privacy Protection Rule (“COPPA Rule,” “Rule”) is a federal regulation issued by the Federal Trade Commission under the … Read more
The Challenge: Jennifer created My Moody Monster—a pull-apart plush toy designed to help children navigate big emotions—out of a personal need to help her son. She came to me with two goals: patent the invention and protect the brand. A quick review of prior art revealed that a utility patent wasn’t a viable path. A … Read more
The Challenge: How do you transition a viral, mission-driven project into a sustainable global brand? When Bellen Woodard founded More Than Peach at age 8, she wasn’t just selling crayons; she was changing the language of inclusivity. As she grew from a “kid entrepreneur” to a Time Magazine honoree and a global figure, the risks … Read more
Selling on Amazon can be a game-changer for your business. As of 2023, Amazon holds a staggering 37.6% of the e-commerce market share, raking in over $1.6 billion in daily revenue. With over 60% of Amazon’s sales coming from independent sellers, it’s clear why many businesses flock to this platform to reach a massive customer … Read more
So, it’s Friday afternoon, and you receive an unexpected Cease and Desist letter from an unfamiliar attorney or law firm. It might arrive via email, certified mail, or even look like junk mail. No matter how it arrives, seeing this letter can trigger a flood of anxiety: “Did we do something wrong?” or “Are we … Read more
Since trademark law began in the U.S. in the early 19th century, it has evolved significantly,especially with the rise of the Internet. Today, numerous services offer the option to file yourown trademark application without an attorney, and the U.S. Patent & Trademark Office(USPTO) provides various tools and resources for DIY filing. While this might seem … Read more
Your brand, whether it’s a name, logo, or slogan, is a key asset for your business. It helps distinguish you from competitors and builds customer loyalty. Despite the daily branding bombardment, businesses often question the need for formal trademark registration. Here are three compelling reasons to register your trademarks with the U.S. Patent & Trademark … Read more
The U.S. Patent & Trademark Office (USPTO) conducts regular audits to ensure compliance and maintain the integrity of its registration system. If you’re a trademark owner, even if you’ve paid your maintenance fees and use the ® symbol, you’re not immune from an audit. Here’s what you need to know if you receive an audit … Read more
From witty punchlines to viral memes, everyone’s heard the advice, “You should trademark that!” But simply posting a phrase online or printing it on merchandise doesn’t automatically grant you trademark rights. Here’s what you need to know about making a phrase a protectable trademark and why it takes more than a click to secure those rights. … Read more
Early in my career, I worked with large companies, including a Hollywood studio and major automotive brand who spent millions of dollars annually to protect their trademarks. These firms knew that failing to enforce their rights could dilute or even forfeit their brand value. For smaller businesses, the investment in trademark enforcement can seem out … Read more