Case Studies

The Challenge: Jennifer created My Moody Monster—a pull-apart plush toy designed to help children navigate big emotions—out of a personal need to help her son. She came to me with two goals: patent the invention and protect the brand. A quick review of prior art revealed that a utility patent wasn’t a viable path. A … Read more

The Challenge: How do you transition a viral, mission-driven project into a sustainable global brand? When Bellen Woodard founded More Than Peach at age 8, she wasn’t just selling crayons; she was changing the language of inclusivity. As she grew from a “kid entrepreneur” to a Time Magazine honoree and a global figure, the risks … Read more