You’ve filed your application to register your trademark, navigating the U.S. Patent & Trademark Office’s DIY resources with the help of their videos and pop-ups. For some, this straightforward path leads to a smooth registration. But for many, an Office Action from the Examiner is the next step—often a request for more information, a technical … Read more
As a business owner, you’ve likely heard the advice to delegate and outsource, especially when it comes to managing social media. It sounds like a smart move—hire a freelancer, let them handle the content, and focus on running your business. But as one digital marketing expert put it, “Businesses think they can hire a freelancer … Read more
You open your email and see something from a lawyer—immediately, dread sets in. Thoughts race: Will this cost you your business? Do you need a lawyer? Are you about to be sued? The urge to ignore it is strong. Maybe it’s a scam, or it might just go away on its own. But ignoring it … Read more
You’ve discovered someone else using your name, brand, or copyrighted material. Naturally, your first instinct might be to reach out directly and ask them to stop. After all, why involve the time and expense of an attorney if a simple request could solve the problem? In some cases, especially if the offender is an individual, … Read more
Receiving a cease and desist letter or any other threatening message from an attorney representing a third party can be unsettling. It’s natural to feel hurt, fearful, or even angry when someone accuses you of infringement. However, as a seasoned intellectual property attorney, my perspective is different. When your mark catches the attention of another … Read more
Copyright trolls, often disguised as “image rights specialists,” are more interested in profit than in protecting photographers’ rights. These businesses thrive on scouring the internet for unauthorized image use, then swooping in with demands for hefty “licensing fees” and penalties. While there are genuine companies that responsibly license and enforce the rights of photographers and … Read more
Captivating images and videos are key to grabbing attention—not just from your audience but also from search engines. More views, comments, and engagement boost your brand’s visibility and influence. But where do you find the best visuals to complement your message? Paid Licensed Videos and Images For top-quality visuals, platforms like Adobe Stock Photo, Getty … Read more