When clients first reach out about their trademarks, they often apologize for not knowing much about the registration process. There’s no need to feel sorry! Trademark law is complex and nuanced, and not everyone is expected to be an expert. Infringement Isn’t TV Drama Unlike flashy courtroom dramas, trademark and intellectual property law doesn’t make … Read more
Protecting your brand is crucial for your business, and registering a trademark is a key step in that process. While the USPTO provides information and guides, navigating the registration process can be overwhelming, making it essential to consult a trademark attorney. What to Expect Schedule a Consultation: During this meeting, the attorney will inquire about … Read more
One of the most memorable lines from Mel Brooks’ comedy Spaceballs comes from Yogurt, the wise sage who teaches the protagonists about the Schwartz. He says, “Merchandising! That’s where the real money from the movie is made.” While the movie is a spoof, this line hits the nail on the head. The Power of Merchandising Take George … Read more
When it comes to trademarks, the concept might seem abstract until you take a closer look at everyday items. Pick up a piece of pottery, glassware, or even your trusty desk tumbler, and you’ll likely find a trademark subtly imprinted on the bottom—think Tiffany®, Waterford®, or Yeti®. These marks might not be front and center, … Read more
In today’s fast-paced world, consumers expect instant results—whether it’s food delivered within the hour or same-day shipping from Amazon. Businesses must keep up, and that includes the legal industry. However, when it comes to government services like trademark registration, speed isn’t always guaranteed. Evolution of the USPTO The U.S. Patent & Trademark Office (USPTO) has … Read more
Imagine opening your inbox to find an email like this: “My name is Jennifer Doe from Doe Law Office. Your website or a site you host is infringing on copyright-protected images owned by my client. Please view the links to my client’s images used on www.yourwebsitehere.com, along with evidence of their established copyrights…” The email might … Read more
As a trademark attorney, much of my work involves the administrative side of securing and maintaining trademark registrations. But when it comes to truly protecting a client’s brand, litigation often becomes necessary. While trademark enforcement might not have the courtroom drama of Law & Order®, it’s vital to ensuring your brand remains uniquely yours. While some … Read more
The Internet gives us incredible power to research anything, anytime. Ever Googled your own name? You might be surprised at what pops up—old addresses, past jobs, even other people with the same name. While sharing your name with others is usually harmless, it’s a different story when it comes to your business. That’s why you … Read more
As a business owner, you’ve invested time and creativity into your brand’s design. From logos that tell your story to visuals that capture your essence, your brand is more than just an icon—it’s a reflection of your business’s identity. Sometimes, these designs take on a life of their own, becoming symbols that resonate with your … Read more
When you apply to register a trademark with the U.S. Patent & Trademark Office (USPTO), your application is published in the Official Gazette. This weekly digital publication alerts the public to all applications that have met the USPTO’s initial requirements. During this period, third parties have the chance to object to your application or request … Read more