When clients first explore trademark registration, they often have similar questions. To help newcomers understand the basics, here are answers to three frequently asked questions about trademarks and trademark law. Question 1: What Is A Trademark? In its simplest form, a trademark identifies the source of goods and services. Consider the brands you recognize as you … Read more
Early in my career, I worked with large companies, including a Hollywood studio and major automotive brand who spent millions of dollars annually to protect their trademarks. These firms knew that failing to enforce their rights could dilute or even forfeit their brand value. For smaller businesses, the investment in trademark enforcement can seem out … Read more
When clients first reach out about their trademarks, they often apologize for not knowing much about the registration process. There’s no need to feel sorry! Trademark law is complex and nuanced, and not everyone is expected to be an expert. Infringement Isn’t TV Drama Unlike flashy courtroom dramas, trademark and intellectual property law doesn’t make … Read more
Protecting your brand is crucial for your business, and registering a trademark is a key step in that process. While the USPTO provides information and guides, navigating the registration process can be overwhelming, making it essential to consult a trademark attorney. What to Expect Schedule a Consultation: During this meeting, the attorney will inquire about … Read more
One of the most memorable lines from Mel Brooks’ comedy Spaceballs comes from Yogurt, the wise sage who teaches the protagonists about the Schwartz. He says, “Merchandising! That’s where the real money from the movie is made.” While the movie is a spoof, this line hits the nail on the head. The Power of Merchandising Take George … Read more
When it comes to trademarks, the concept might seem abstract until you take a closer look at everyday items. Pick up a piece of pottery, glassware, or even your trusty desk tumbler, and you’ll likely find a trademark subtly imprinted on the bottom—think Tiffany®, Waterford®, or Yeti®. These marks might not be front and center, … Read more
In today’s fast-paced world, consumers expect instant results—whether it’s food delivered within the hour or same-day shipping from Amazon. Businesses must keep up, and that includes the legal industry. However, when it comes to government services like trademark registration, speed isn’t always guaranteed. Evolution of the USPTO The U.S. Patent & Trademark Office (USPTO) has … Read more
Imitation might be flattering, but when your carefully crafted designs start appearing on a competitor’s website, it’s infuriating. Unfortunately, this isn’t rare. The good news? Platforms like Etsy, Facebook, and Amazon offer tools to take down infringing products—but only if your design and business meet their protection criteria. The DMCA & Your Designs Your protection … Read more
Imagine opening your inbox to find an email like this: “My name is Jennifer Doe from Doe Law Office. Your website or a site you host is infringing on copyright-protected images owned by my client. Please view the links to my client’s images used on www.yourwebsitehere.com, along with evidence of their established copyrights…” The email might … Read more
As a trademark attorney, much of my work involves the administrative side of securing and maintaining trademark registrations. But when it comes to truly protecting a client’s brand, litigation often becomes necessary. While trademark enforcement might not have the courtroom drama of Law & Order®, it’s vital to ensuring your brand remains uniquely yours. While some … Read more