The Internet gives us incredible power to research anything, anytime. Ever Googled your own name? You might be surprised at what pops up—old addresses, past jobs, even other people with the same name. While sharing your name with others is usually harmless, it’s a different story when it comes to your business. That’s why you registered your business name and trademark with the U.S. Patent & Trademark Office (USPTO). But after that, how do you protect your brand?
Monitoring for Unauthorized Use
Registering your trademark is just the beginning. To truly protect your brand, you need to actively enforce your rights. This means identifying and challenging unauthorized uses of your mark, as well as opposing new trademark applications that could cause confusion with yours.
But how do you keep track of all this? While you could rely on Internet searches and social media monitoring, these methods are time-consuming and not always reliable. Plus, consistently monitoring for potential conflicts requires more than just casual searching—it demands vigilance and expertise.
And Now My Watch Begins…
This is where a Watch Service comes in. As a trademark attorney, I offer clients a specialized monitoring service that keeps an eye on new trademark applications, business name registrations, and even some social media accounts. Using private databases and information from the USPTO, I receive alerts about potential conflicts and can advise you on the best course of action.
By catching issues early, a Watch Service can save you from costly legal battles down the road. Experienced trademark attorneys know the value of staying informed. If you’re serious about protecting your brand, consider signing up for a Watch Service.
Contact us today to learn more.