Starting a new business? Or maybe you’re running an existing one? The initial step for many entrepreneurs is registering their business name with the local Secretary of State. If the business name differs from the owner’s personal name, a ‘Doing Business As’ (DBA) registration may also be filed.
However, it’s crucial to understand that a DBA registration doesn’t offer the same protection as a trademark. The Secretary of State’s office allows multiple businesses to use similar names, even in the same industry.
How To Protect Your Business Name
Your business name is a key asset, especially if you’re reaching customers beyond your local area. A federal trademark registration through the U.S. Patent & Trademark Office (USPTO) offers protection nationwide, not just in your local market.
Why Federal Trademark Registration Matters
Investing in assets that showcase your name and logo—such as signage, marketing materials, and your website—is significant. The money you spend on public relations and advertising is intended to build your brand’s reputation over time.
Unlike a DBA, a federal trademark registration provides legal rights to prevent others from using your mark or something confusingly similar. This protection is crucial to prevent competitors from benefiting from your hard-earned reputation and to secure your market position.
With over 25 years in trademark law, we can help you secure and protect your brand. Contact us today to learn more about safeguarding your business with a federal trademark.