Selling on Amazon can be a game-changer for your business. As of 2023, Amazon holds a staggering 37.6% of the e-commerce market share, raking in over $1.6 billion in daily revenue. With over 60% of Amazon’s sales coming from independent sellers, it’s clear why many businesses flock to this platform to reach a massive customer base.
However, the risk of unauthorized sellers and counterfeit products is a real concern. Sites like wish.com, temu.com, and alibaba.com are notorious for counterfeit goods and trademark infringements, often leaving brand owners with little recourse.
To counter this, Amazon offers its Brand Registry program, but there’s a catch: you need a federal trademark registration to qualify. Here’s how it works:
- Secure Your Federal Trademark: Start by registering your trademark with the U.S. Patent & Trademark Office (USPTO).
- Register with Amazon: Once you have your federal registration, fill out the online Brand Registry form. Amazon will then work to protect your brand for free, preventing unauthorized sellers from using your trademark.
This registry helps shield your brand from infringement and counterfeiting, safeguarding your reputation and revenue.
Need help navigating trademark registration or protecting your brand? With over 25 years of experience, we’re here to ensure your mark is uniquely yours. Contact us today to get started.