Managing social media can be a minefield. Many businesses believe they can hire a freelance company, then ‘set and forget’ their social channels. But that approach can lead to big risks.
To protect your brand, it’s essential for the owner or marketing leader to establish clear, written terms and conditions with any third-party providers. Regular check-ins on what’s being posted and how your channels are managed are crucial. Additionally, your business should limit its liability in case those terms aren’t followed. A little oversight can prevent a lot of trouble.