From Wicked Good Cupcakes® to Squatty Potty®, Shark Tank® has turned entrepreneurial ideas into market sensations. Each “shark” on the show, a successful entrepreneur themselves, evaluates the potential of products and brands to decide how best to invest and grow the company.
Fans often have a favorite “shark” they’d like to work with, but all sharks consistently ask one crucial question: Is the invention or brand protected?
Ideally, both the product and brand are protectable. While a product might not qualify for patent protection, registering the brand name is still crucial. A strong brand adds significant value and protection to a company. Sharks seek as much protection as possible because it secures their investment and enhances the company’s value.
A registered trademark not only protects your brand from unauthorized use and copycats but also safeguards your company’s reputation. It can be a key factor in expanding from a local market to a national presence.
For investors, a registered brand represents a secure, tangible asset. It enhances the company’s value, supports loan applications, and serves as collateral in business transactions. Sharks understand that a protected brand is a vital asset for securing and growing their investment.
Now that you’ve learned a lesson from the sharks, it’s time to review your own brand assets. With over 25 years of experience in trademark law, we can help protect your brand, with or without a shark! Contact us today.