You Should Totally Trademark That – Protecting Phrases and Slogans
From witty punchlines to viral memes, everyone’s heard the advice, “You should trademark that!” But simply posting a phrase online or printing it on...
Frequently Asked Questions About Trademarks (Volume 2)
In a previous article, we covered the basics of trademarks. For those with some knowledge, here are answers to three more common questions and key...
Frequently Asked Questions About Trademarks (Volume 1)
When clients first explore trademark registration, they often have similar questions. To help newcomers understand the basics, here are answers to...
Why you Must Enforce Your Trademark Rights
Early in my career, I worked with large companies, including a Hollywood studio and major automotive brand who spent millions of dollars annually to...
Trademark Law: Why It’s OK to Leave It to the Pros
When clients first reach out about their trademarks, they often apologize for not knowing much about the registration process. There’s no need to...
Hiring a Trademark Attorney: Next Steps
Protecting your brand is crucial for your business, and registering a trademark is a key step in that process. While the USPTO provides information...
Merchandising your mark – The Real Money-Maker
One of the most memorable lines from Mel Brooks' comedy Spaceballs comes from Yogurt, the wise sage who teaches the protagonists about the Schwartz....
Understanding Trademark “Use in Commerce”
When it comes to trademarks, the concept might seem abstract until you take a closer look at everyday items. Pick up a piece of pottery, glassware,...
Trademark Risk Assessment: Clearing a Mark with Confidence
In today’s fast-paced world, consumers expect instant results—whether it’s food delivered within the hour or same-day shipping from Amazon....