Selling on Amazon can be a game-changer for your business. As of 2023, Amazon holds a staggering 37.6% of the e-commerce market share, raking in over $1.6 billion in daily revenue. With over 60% of Amazon’s sales coming from independent sellers, it’s clear why many businesses flock to this platform to reach a massive customer … Read more

Since trademark law began in the U.S. in the early 19th century, it has evolved significantly,especially with the rise of the Internet. Today, numerous services offer the option to file yourown trademark application without an attorney, and the U.S. Patent & Trademark Office(USPTO) provides various tools and resources for DIY filing. While this might seem … Read more

The U.S. Patent & Trademark Office (USPTO) conducts regular audits to ensure compliance and maintain the integrity of its registration system. If you’re a trademark owner, even if you’ve paid your maintenance fees and use the ® symbol, you’re not immune from an audit. Here’s what you need to know if you receive an audit … Read more

From witty punchlines to viral memes, everyone’s heard the advice, “You should trademark that!” But simply posting a phrase online or printing it on merchandise doesn’t automatically grant you trademark rights. Here’s what you need to know about making a phrase a protectable trademark and why it takes more than a click to secure those rights. … Read more

Early in my career, I worked with large companies, including a Hollywood studio and major automotive brand who spent millions of dollars annually to protect their trademarks. These firms knew that failing to enforce their rights could dilute or even forfeit their brand value. For smaller businesses, the investment in trademark enforcement can seem out … Read more